Someday I will explain to my son that there was a time when the Friday after Thanksgiving was not commonly called "Black Friday." (This will come after explaining the day preceding Black Friday used to be called "Thanksgiving.")
The explanation won't be that people didn't go shopping on that day; it will be that the day simply was "the day after Thanksgiving." Certainly retailers were referring to it as "Black Friday" out of a co-opting of that term from original negative connotations to suggest the accounting association of getting "in the black" (profitable). However, that was essentially industry jargon; one didn't see it used in advertisements. (At least, it's certainly my recollection that ten or fifteen years ago commercials didn't refer to it with such terminology; that may be more a flaw of my memory than actuality.)
Given the way things have progressed I fear by this theoretical time in the future my son will be incredulous there was ever a time when commercials didn't expressly reference the day's events as "Black Friday" sales. As one can see now they do so with the full presumption the public knows what that means (which, it stands to reason, by now they do) and it seems highly unlikely that's going to change between these days when it is ubiquitous and when he is old enough to notice such things.
Here's hoping he won't ask why his father was spending some time putting this on the internet rather than being out shopping with the hordes.
The explanation won't be that people didn't go shopping on that day; it will be that the day simply was "the day after Thanksgiving." Certainly retailers were referring to it as "Black Friday" out of a co-opting of that term from original negative connotations to suggest the accounting association of getting "in the black" (profitable). However, that was essentially industry jargon; one didn't see it used in advertisements. (At least, it's certainly my recollection that ten or fifteen years ago commercials didn't refer to it with such terminology; that may be more a flaw of my memory than actuality.)
Given the way things have progressed I fear by this theoretical time in the future my son will be incredulous there was ever a time when commercials didn't expressly reference the day's events as "Black Friday" sales. As one can see now they do so with the full presumption the public knows what that means (which, it stands to reason, by now they do) and it seems highly unlikely that's going to change between these days when it is ubiquitous and when he is old enough to notice such things.
Here's hoping he won't ask why his father was spending some time putting this on the internet rather than being out shopping with the hordes.