A little over a week ago, during a nearly 17-minute wait while standing on the train platform (so much for getting to work a bit early that day), I spotted a couple city buses pass by. There's a bus stop on either side of the street adjacent to the train station, so this is not unusual. What caught my notice about them was the posters adorning the side (below the windows). On more than one of these passing buses the advertised thing was the TV show Trauma.
The reason that was even remotely interesting: Trauma was taken off the air months ago. The text on the poster mentioned the show's premiere back in September, so clearly that had been on the side of the bus since probably August.
Conclusion: The city hasn't been able to get a new advertiser in roughly six months.
That, and perhaps that NBC (the network that aired some episodes of the drama before pulling the plug) cannot afford to buy new ads on the side of city buses. They have been known to be making cost-cutting measures. We've seen how well those have gone, after all, with the "success" of The Jay Leno Show.
However, just recently NBC ordered a few new episodes, having some hours to fill at 10:00 after the Olympics end.
It's as though someone at the network had a premonition that leaving the presumably already-paid-for ads on the buses would pay off.
At least, I'm sure that's how that person is trying to sell it to upper management.
Hey Doug, James H. here! I thought I'd pop in and check out your latest.
ReplyDeleteI noticed one like that lately, when I drive down Ball road to get to disneyland, there's still a mini billboard along the way advertising Jonesy's Jukebox on Indie 103...that station went dark over a year ago.
James! Good to hear from you.
ReplyDeleteI think Indie is technically still webcasting at http://www.indie1031.com/, so like the Trauma billboards, they aren't completely outdated.