Sunday, September 20, 2015

You don't know what 'aarp' should mean

Commercials for the American Association of Retired Persons have included the slogan "You don't know 'aarp'" for a while now, and in the ad that ran during tonight's Emmy telecast still had that in the voiceover, bringing this to mind again.

Turning the initials into an acronym (so rather than it being pronounced by the individual letters in "A.A.R.P." it turns into a single-syllable term that rhymes with "harp") is in keeping with the clear push to make the organization seem not just for old fuddy-duddies.

However, to my ear, that pronunciation makes it one slight exaggeration away from being the acronym for the American Association of Retired Pirates.


(Perhaps it's in part from yesterday being Talk Like a Pirate Day yesterday.

No, it's just me. I know.)

1 comment:

  1. We're glad that Talk Like a Pirate Day doesn't coincide with Backwards Day, or we'd all be saying "RRRRRRRRAAAAA!"


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