Monday, October 08, 2007

Love is all your phone needs

An advert I heard on the radio included a woman's voice, representing a customer for a new cell phone, exclaiming something about getting a phone that could hold her "entire music library" at a great price. I chuckled silently to myself.

While it's fine that there are cell phones that double as mp3 players, and the capacity of the hard drives in these phones is increasing in capacity, I think they're only up to 4 gigs. The ads tout them as being for "music lovers."

With players that aren't also phones, they've only recently come out with an iPod that could fit my entire library (approximately 20,000 songs), so such a phone could not even pretend to accommodate about 5% of my library. While 5% would certainly be plenty to listen to while out and about, that's not really the sort of claim that sounds impressive in a commercial. However, I am the sort of person who is more than content to have a cell phone that focuses on making and receiving calls and having a separate means of listening to whatever portion of my collection I happen to be able to carry with me; these phones are not meant for me nor marketed toward me.

If you want such a phone/mp3 player, there's nothing wrong with getting one. However, I would argue that if every song you love enough to own fits on a 4 gig drive, you don't really love music. You may love those songs and love having a phone on which to carry them with you, but the overall art form of music you merely like.

The ad was directed toward you.


It's tricky to convey a sense of you-are-deluding-yourself-but-you-have-every-right-to-delude-yourself without seeming like an elitist asshole.

Perhaps I'm deluding myself that I'm not, in actuality, an elitist asshole (which I do have the right to be, but such is not my aspiration).

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